UWW signs multi-year TV rights agreement with Sporty Solutionz

United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling, United World Wrestling has stated in a Press release from CORSIER-SUR-VEVEY, Switzerland.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sporty Solutionz Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz – UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.