Sporty Solutionz launches independent corporate sports events vertical

Sporty Solutionz, India’s leading sports business company, has extended its events consultation vertical to further take up corporate events operations and develop corporate sports intellectual properties.

Sporty Solutionz new arm will have specialization in employee engagement activities for corporates and inter corporate engagements and events. The Sporty Solutionz events team with over a 30 years’ collective experience has served country’s top corporate like Tata group companies, Vodafone, Reliance and numerous sports business entities.

Now, the new venture aims at establishing a sports culture in companies’ employees. The customised programmes will inspire the employees to stay fit and build team spirit.

“There are many big names in the events of business and industry. While working with our leading clients, we realized a lot needs to be done for corporate employee engagement in the country and sports can be a great tool to engage them. It is not just about an outing, or family get together. Our programmes include employee orientation with specific feedbacks for their potential optimization. The professionally charted programmes are prepared in accordance with the needs of an industry or business. Then there are customized programs what we create in close consultation with our clients,” says Sporty Solutionz Chief Executive Ashish Chadha.

“Today corporate offer the biggest financial support in running sports in the country. Ironically, this crucial aspect or life is ignored in their own establishment. We aim to explore this area of sport that is a need of each institution – business or otherwise,” adds Chadha.

Sporty Solutionz is credited with conceptualizing and launching India’s leading non-cricket leagues – Indian Badminton League and Pro Wrestling leagues. The company’s top management has also been in the advisory role for various international cricket boards to launch their leagues.

“We are someone who has created and launched the events of global magnitude. This gives us an edge to get an organizers’ perspective. Even as we will be in an agencies’ role to execute the events, we have the mindset and approach to deliver the event as a partner who has the first-hand experience of a client’s needs, which at times a client itself might not realize.”

Sporty Solutionz as the commercial partner of the Wrestling Federation of India has been instrumental in WFI’s pioneering initiative to offer annual retainerships to leading Indian wrestlers. WFI is the first national sports federation, outside the Board of Control for Cricket in India, to offer annual contracts to its top athletes.

The Sporty Solutionz events team will also be working as a consultant to help the clients with media mileage optimization of its clients.