ASTHA SHUKLA – Managing Director

ashthaAstha has been associated with Indian Media since last 15 years as a journalist, as a radio jockey, as a writer. A post-graduate from Cambridge University in UK – Astha started her career with Hindustan Times before working for Media Trans Asia, Amar Ujala, All India Radio and Radio Mirchi. She has also been associated with Singapore’s No 1 broadcast network Channel News Asia and held key portfolio for their India account. Astha is now turning her dream into reality by starting her own entrepreneurial venture in form of SPORTY SOLUTIONZ.

ASHOK CHADHA – Honorary Director

Untitled-3He is a veteran of Indian publishing & packaging Industry. One of the most well known names in the field of publishing, Mr. Ashok has to his credit a publishing and printing career spanning over 40 years. Throughout his career he has been associated with Indian corporate giants in various capacities. He has worked for companies like Punj Lloyd, DLF, Unitech, Ansals, assisting them in their key brand-building initiatives. He is an honorary director on board of SPORTY SOLUTIONZ.


Untitled-5Managing broadcast networks & launching new sporting properties successfully is his passion and forte. There are not many names in Indian Broadcast Industry who have the experience of managing channels of all genres. Be it sports, music or a News channel – Ashish has managed it all hands-on. Starting with TV Today’s first 24×7 news channel AAJ TAK from his launch, to Star News, Star Cricket, ESPN and then moving on to a genre of music by successfully overseeing the programming and business operations of E24, he has been integral part of Indian Broadcast Industry’s growth. From managing programming of various channels to bidding & managing rights of key sporting properties for ESPN, Ashish has a unique distinction of excelling on each front – business as well as the content.
Ashish is also the face of Sports on Indian News and Sports channels. With an experience of over14 years in the industry of sports journalism / sports production / sports anchoring & sports management, he is one of India’s most traveled and most experienced name in the World of Sports. He has an experience of working for global Sporting powerhouses – TWI London, ESPN STAR SPORTS, Al Jajeera and many other international and Indian channels. He is an English literature graduate and post-graduate from St Stephen’s & Hansraj Colleges and an MBA from Nanyang University, Singapore.

SANJEEV KALIA – Executive Director

10551001_10203604289601955_7096864494325279933_nSanjeev has over 16 years of rich experience in Media Industry. He has acquired proficiency in building strong process for media companies and has led them to break evens. An MBA in Business administration, his strength lies in creating profitable revenue streams for all media verticals. Sanjeev has worked with BAG Network as Network Head for News24, E24 and Dhammal 24 for 3 years. He has also held senior level positions at Zoom BCCL television venture, Sony Entertainment, HBO, AXN, WIN 94 FM, Yahoo India, Nine Gold, Nimbus Communications & Business Standard. He is the founder-director of leading Indian Marketing and sales agency, Oye Broadcast Solutions.


Dr AmeetaDr Rani Ameeta Sinh, the Maharani of the Royal Family of Amethi, is an active social worker and a renowned politician at the State and National level. A former international badminton star, Dr Sinh had started social service and political career at grass roots level and became the Zilla Parishad Chairperson in Sultanpur, UP, in 2001. Later she went to the UP State Assemble thrice as an MLA from Amethi. As the Minister Technical Education in UP Government, Dr Sinh has initiated progressive changes to the perspective of Education & Technology. Having had the opportunity to travel across the world as an international sportsperson and in her personal capacity. Dr Sinh eventually got down to serve the under privileged of Amethi with an aim to reduce the gap between haves and have-nots, acting as a bridge to bring progress and development to rural India. Dr Sinh has also worked for the cause of orphaned and old, upliftment and empowerment of women and initiated progressive change in and around her Legislative Constituency.


article-2231474-15FA0A69000005DC-923_306x471Mohammad Azharuddin, one of the most successful captains of Indian cricket team, is an active politician and social worker. A member of the Indian National Congress, Mr Azharuddin has represented the Moradabad Parliamentary Constituency in Lok Sabha. He has been committed to the service of his constituency Moradadab. He also has great concerns for underprivileged people from his home State and Hyderabad. Even as he was committed to politics and social service whole time, his love for sports never ceased to exist. Helping cricketers with all his experience and skills, Mr Azharuddin has also stood for the benevolence of young badminton players. He also holds the presidential office in the Delhi Badminton Association. As a cricketer Mr Azharuddin holds the record of scoring a century in each of his first three Tests. He was an accomplished batsman, an outstanding fielder and captained the Indian national cricket team for most of 1990s.


photoMr Pradeep Kumar is a formerIndian Revenue Service officer (1987 batch). He has held various important portfolios in Finance and Revenue offices of Government of India, including the office of the Commissioner of Income Tax, Delhi, before he opted for VRS in 2012. An MBA in Finance from Faculty of Management Studies, Delhi University and a Post Graduate from the Delhi School Economics, Mr Kumar is currently engaged in consultancy/advisory in infrastructure business development & infrastructure finance, political and social activities. Mr Kumar has also served with distinction as Director / Deputy Secretary, Banking Division, Department of Economic Affairs, Ministry of Finance; Private Secretary to the Union Minister of Small Scale Industries and has been a member of the FICCI’s National Committee on Infrastructure, India-CIS Chamber of Commerce and BRICS Chamber of Commerce.


About Us

Sporty Solutions Pvt. Ltd. (SSPL) is India’s most respected full service sports marketing company with a capacity for innovation that is helping to transform the industry. Sporty Solutionz, based in Noida (Delhi NCR), Sporty Solutionz Pvt. Ltd. (SSPL) is India’s most respected full service sports marketing company with a capacity for innovation that is helping to transform the industry.


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