ASTHA SHUKLA – Managing Director

ashthaAstha has been associated with Indian Media since last 15 years as a journalist, as a radio jockey, as a writer. A post-graduate from Cambridge University in UK – Astha started her career with Hindustan Times before working for Media Trans Asia, Amar Ujala, All India Radio and Radio Mirchi. She has also been associated with Singapore’s No 1 broadcast network Channel News Asia and held key portfolio for their India account. Astha is now turning her dream into reality by starting her own entrepreneurial venture in form of SPORTY SOLUTIONZ.

ASHOK CHADHA – Honorary Director

Untitled-3He is a veteran of Indian publishing & packaging Industry. One of the most well known names in the field of publishing, Mr. Ashok has to his credit a publishing and printing career spanning over 40 years. Throughout his career he has been associated with Indian corporate giants in various capacities. He has worked for companies like Punj Lloyd, DLF, Unitech, Ansals, assisting them in their key brand-building initiatives. He is an honorary director on board of SPORTY SOLUTIONZ.


Untitled-5Managing broadcast networks & launching new sporting properties successfully is his passion and forte. There are not many names in Indian Broadcast Industry who have the experience of managing channels of all genres. Be it sports, music or a News channel – Ashish has managed it all hands-on. Starting with TV Today’s first 24×7 news channel AAJ TAK from his launch, to Star News, Star Cricket, ESPN and then moving on to a genre of music by successfully overseeing the programming and business operations of E24, he has been integral part of Indian Broadcast Industry’s growth. From managing programming of various channels to bidding & managing rights of key sporting properties for ESPN, Ashish has a unique distinction of excelling on each front – business as well as the content.
Ashish is also the face of Sports on Indian News and Sports channels. With an experience of over14 years in the industry of sports journalism / sports production / sports anchoring & sports management, he is one of India’s most traveled and most experienced name in the World of Sports. He has an experience of working for global Sporting powerhouses – TWI London, ESPN STAR SPORTS, Al Jajeera and many other international and Indian channels. He is an English literature graduate and post-graduate from St Stephen’s & Hansraj Colleges and an MBA from Nanyang University, Singapore.

SANJEEV KALIA – Executive Director

10551001_10203604289601955_7096864494325279933_nSanjeev has over 16 years of rich experience in Media Industry. He has acquired proficiency in building strong process for media companies and has led them to break evens. An MBA in Business administration, his strength lies in creating profitable revenue streams for all media verticals. Sanjeev has worked with BAG Network as Network Head for News24, E24 and Dhammal 24 for 3 years. He has also held senior level positions at Zoom BCCL television venture, Sony Entertainment, HBO, AXN, WIN 94 FM, Yahoo India, Nine Gold, Nimbus Communications & Business Standard. He is the founder-director of leading Indian Marketing and sales agency, Oye Broadcast Solutions.


About Us

Sporty Solutions Pvt. Ltd. (SSPL) is India’s most respected full service sports marketing company with a capacity for innovation that is helping to transform the industry. Sporty Solutionz, based in Noida (Delhi NCR), Sporty Solutionz Pvt. Ltd. (SSPL) is India’s most respected full service sports marketing company with a capacity for innovation that is helping to transform the industry.


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